A newsletter is a scheduled information blast sent in the form of emails or direct mail. It is used to widen your brand’s reach. It enlightens and educates your customers about updates, promotions, and more. But, too many newsletter emails cause high newsletter un-subscription rate.

Research has shown that 60% of subscribers want to hear from brands at least weekly (and almost 90% want to hear at least monthly). But your email marketing frequency should be based on your typical customers purchase cycle and profile. For example, if you're providing time-sensitive data, you'd better send newsletters daily. For most of lifestyle brands, send newsletters once or twice weekly would be good.

If you already know the best newsletter frequency for your shop, just select a combination of our daily, weekly, monthly and yearly newsletter for the best result. If you just start to send newsletters, you may send newsletters weekly or bi-weekly.  Moreover, don't forget to track the un-subscription rate and conversion rate, and keep adjusting the frequency for balance.